It is especially important to marketing professionals that articles written by a firm's experts include bylines so that the ________

A) expert receives a commission
B) author's biographical data is clear
C) ethics of the article cannot be debated
D) name of the firm is sufficiently promoted
E) firm gives appropriate credit to the expert


D

Business

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Which of the following ratios is given the highest significance rating by controllers?

a. Current Ratio b. Earning Per Share c. Return on Equity ? After Tax d. Return on Assets ? After Tax e. Price/Earnings Ratio

Business

_________________identifies the estimated supply and demand for the different types of human resources needed within the organization.

A. Job analysis B. Job design C. HR liabilities D. HR forecasting E. Skill enrichment

Business

When a firm colludes with other firms to control prices, it is engaging in

A. competitive favoritism. B. industry tightening. C. regressive pricing. D. monopolistic competition. E. price fixing.

Business

The primary advantage to using accelerated rather than straight-line depreciation is that with accelerated depreciation the total amount of depreciation that can be taken, assuming the asset is used for its full tax life, is greater.

Answer the following statement true (T) or false (F)

Business