Which of the following is an example of a decision that involves business ethics?

A. A retailer decides to start a customer loyalty program.
B. A retailer decides to have its salespeople adopt a high-pressure sales approach when dealing with all customers.
C. A retailer decides to close a location where sales have decreased.
D. A retailer decides to use a celebrity in an advertising campaign.
E. A retailer decides to manage its own distribution center.


Answer: B

Business

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Elaborate on product placement as one of the tools of the promotional mix.

What will be an ideal response?

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