In what decade were Medicare and Medicaid started?
A. 1960s
B. 1970s
C. 1980s
D. 1990s
A. 1960s
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The only legal remedy for _______ is to bring a lawsuit against a borrower to try to recover the money loaned.
A. secured creditors B. a government agency C. unsecured creditors D. a mortgagor
In which of the following situations is a business most likely to opt for a direct rather than an indirect marketing channel system for product distribution?
A) The business manufactures products for the consumer market rather than the business market. B) The business's products are sold in wide markets, and require localized availability of parts and services. C) The business is new to the market and does not have a network of contacts in place for distribution. D) The business wants to maintain complete control over its marketing messages and collection of payments for products. E) The business manufactures a product that people buy on impulse and is generally sold in small quantities.
A good example of a syndicated-service research firm is Nielsen Media Research
Indicate whether the statement is true or false
When products are indistinguishable or there is a prior relationship between customer and vendor, a purchase is most likely based on a(n):
A) product buying motive B) patronage buying motive C) rational buying motive D) emotional buying motive E) group buying motive