What makes a movie profitable? In a brief essay, discuss the major elements that decide whether a movie will be a financial success.

What will be an ideal response?


In addition to the quality of the movie, the cost of promotion and the cost of making the movie make a huge difference in profitability. A movie can lose money with a box office of $90 million and make money with a box office of $10 million. Review the material on pages 199–200 for a full discussion of the issues here.

Communication & Mass Media

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The most enduring genres do not adapt to changing social conditions

Indicate whether this statement is true or false.

Communication & Mass Media

The term bytes means:

a. bits b. samples c. digital words d. all of these e. none of these

Communication & Mass Media

An example of pathos is

A. statistical evidence. B. scientific evidence. C. proof. D. fear appeal.

Communication & Mass Media

According to the text, "taking a side" in mediation is okay, as long as the third party is still working to help both parties.

Answer the following statement true (T) or false (F)

Communication & Mass Media