Active sentences are usually more dynamic than passive sentences and generally have more _____________

a. impact
b. accuracy
c. response
d. voice


a

Business

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A cognitive message strategy is a presentation of rational arguments or pieces of information about a good or service

Indicate whether the statement is true or false

Business

Honi is not a resident of Iowa although her website can be accessed by residents of that state. Jean files a suit against Honi in an Iowa state court. The court is most likely to have jurisdiction over Honi if Jean’s claim arises from

A. minimum contacts between Honi and any Iowa resident. B. substantial business between Jean and Honi through Honi’s website. C. no interactivity between Honi and any Iowa resident through Honi’s website. D. the Internet’s capacity to bypass boundaries.

Business

The number of times interest charges are earned is calculated as ________

a. Income before income tax + Interest expense / Interest expense b. Income before income tax / Interest expense c. Income before income tax ? Interest expense / Interest expense d. Interest expense / Income before income tax

Business

Remedying a cost disadvantage associated with activities performed by forward channel partners (wholesale distributors and retail dealers) would not involve

A. pressuring distributors/dealers and other forward channel allies to reduce their costs and markups. B. changing to a more economical distribution strategy such as putting more emphasis on cheaper distribution channels (perhaps direct sales via the Internet) or perhaps integrating forward into company-owned retail outlets. C. collaborating with forward channel allies to identify win-win opportunities to reduce costs. D. insisting on across-the-board cost cuts in all value chain activities-those performed by suppliers, those performed in-house, and those performed by distributors/dealers. E. enhancing differentiation through activities such as cooperative advertising at the forward end of the value chain.

Business