GenY consumers tend to value relationships with marketers like State Farm Insurance in exactly the same way as the prior generations.
Answer the following statement true (T) or false (F)
False
GenY consumers tend to be much more receptive to electronic commerce as a primary mode of receiving marketing communication and ultimately purchasing than are prior generations. For many, gone are the days of strictly relying on face-to-face selling. This preference has clear implications for how marketing carries out its management of customer relationships across generations and also calls into question how much value younger customers derive from the different approaches to relationships.
You might also like to view...
Espat Corp reported net sales (all on credit) of $1,600,000 and cost of goods sold of $1,100,000 for 2016 . Its beginning balance of Accounts Receivable was $150,000 . The accounts receivable balance decreased by $10,000 during 2016 . Rounded to two decimal places, what is Espat's accounts receivable turnover rate for 2016?
a. 7.59 b. 10.32 c. 10.67 d. 11.03
Subprime mortgages are mortgage loans made to borrowers with high incomes and better than average credit histories
Indicate whether the statement is true or false
All rights can be assigned
Indicate whether the statement is true or false
Which approach of the evolution of management thought attempted to explain the real issues facing managers and provide managers with tools to solve future problems?
What will be an ideal response?