What is a perceptual map used to assess?
a. audiences’ degrees of selective attention
b. how much customers/consumers remember about an advert
c. customer/consumer perceptions of competing brands
d. relative brand equity
e. differing perceptions of the brand’s packaging
c. customer/consumer perceptions of competing brands
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Since OLAP applicationsare designed to process large amounts of records and produce summaries, they are usually significantly faster than relational applications such as those using _____.
A. XML B. FTP protocols C. SQL queries D. SGML
Develop forecasts for June through October using these techniques: moving average of two period, simple exponential smoothing with an alpha of 0.8, and Holt's method
For the exponential smoothing model assume that the forecast for May is the actual demand for May. Comment on the use of these three methods to generate a forecast in this situation.
Sharon fell while making an inspection of a machine at work and in the fall, she broke her arm. Can she collect workers' compensation for the time she had to be away from work as she recovered?
A) Yes, since the injury occurred while she was engaged in her job at work. B) Yes, if she can prove that the injury was caused by a fellow employee. C) No, she can only receive compensation for her medical expenses. D) No, she will have to sue her employer if she wants to collect for lost wages.
Linda creates websites for her customers. Each one is designed to meet the specific needs of the customer. This type of manufacturing is called:
A. continuous manufacturing. B. flexible manufacturing. C. project manufacturing. D. repetitive manufacturing.