Why is defining the problem considered the most difficult step of the marketing research process?
A. It avoids situation analysis study in most cases.
B. Failure to correctly define the problem will make all subsequent steps wasted effort.
C. It is the first step of the process.
D. It is easy to confuse problems with symptoms at this stage.
E. It involves qualitative research.
Answer: B
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The total process productivity change is the sum of two components: resource efficiency and activity input efficiency
Indicate whether the statement is true or false
A freighter loaded with 40-foot shipping containers leaves a port in Europe and sails to New York, where the containers are transferred to railroad cars and transported to the west coast
At the port of San Francisco, the containers are loaded onto another freighter bound for Japan. The term that best describes this situation is: A) intermodal transportation. B) inventory management. C) greenfield investment. D) hypermarketing. E) containerization.
Which of the following is characteristic of lean operations?
A) inventory buffers between each workstation to minimize system downtime B) easy, mindless jobs C) specialty workers with no cross-training D) low space requirements E) no supplier partnerships
Which business is an example of a franchise?
A. Sears B. Burger King C. Federal Express D. The U.S. Postal Services