Describe the similarities and differences between public communication and mass communication
What will be an ideal response?
Both utilize a single speaker speaking at an audience. In both means of communication, audiences can be large or small, but are typically a large group of people. In public communication, audience feedback is immediate, whereas in mass communication it is always delayed. More similarities and differences will occur.
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The MBO process often calls upon public relations professionals to ______.
a. develop the research to set organizational objectives b. assist in the development of the organization’s mission c. identify measurable standards of communication d. define direction when supporting specific organizational objectives
The district manager wants to use visual aids to present a report of projected future profits to the central office. What decision about visual aids should the district manager consider?
a. the characteristics of the audience and occasion b. the communicative potential of various visual materials c. your ability to integrate verbal and visual material effectively d. the potential of computer-generated visual materials
In most arguments, you will find values
a. at the start of the argument. b. associated with the grounds. c. expressed alongside the claim. d. anywhere.
It is important to develop training objectives before organizing the training content
Indicate whether this statement is true or false.