The purpose of a lead-in is

a) to lead on the viewer.
b) to introduce viewers to the concept of a sound bite.
c) to explain the purpose of the story to the anchor.
d) to introduce a reporter's package or a reporter's live shot in the field.


d

Communication & Mass Media

You might also like to view...

The Triangle of Meaning helps us to understand how language fails

Indicate whether the statement is true or false

Communication & Mass Media

Evidence is quoted _______ if it accurately reflects the source's statement on the topic

Fill in the blanks with correct word

Communication & Mass Media

If you are not naturally funny, you should not agree to make after-dinner speeches

Indicate whether the statement is true or false

Communication & Mass Media

All of the following are recommended methods of discovering a topic EXCEPT 

A. individual and categorical brainstorming. B. conducting a personal inventory. C. searching the Internet for a topic. D. borrowing a topic from a classmate.

Communication & Mass Media