Briefly describe single-segment concentration with an example
What will be an ideal response?
With single-segment concentration, the firm markets to only one particular segment. Porsche concentrates on the sports car market and Volkswagen on the small-car market — its foray into the large-car market with the Phaeton was a failure in the United States.
Through concentrated marketing, the firm gains deep knowledge of the segment's needs and achieves a strong market presence. It also enjoys operating economies by specializing its production, distribution, and promotion. If it captures segment leadership, the firm can earn a high return on its investment.
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A rise in wealth, everything else remaining unchanged, will cause household investment in housing to
A. decline. B. not change. C. rise. D. fall at first, then rise later.
Why is compensation trading also called a "buyback?" How does it differ from switch trading?
What will be an ideal response?
Which of the following explains stretching out the life cycle?
A) Increasing the duration of the present stage of the PLC. B) Using the strategies of the previous stage in the next stage. C) Looking ahead to the next stage and planning changes in the product. D) Using the strategies of the decline stage in the growth stage.
The first step in the job search process is to analyze yourself and your professional qualifications
Indicate whether the statement is true or false