Jacob, an expert in traffic patterns requirements for increasing highway lanes, is presenting to the Tennessee Department of Transportation about the need for additional highway lanes between Nashville and Memphis. What would be an effective opening for his presentation?
a. Thank you for having me today. I want to tell you why TDOT needs to increase the number of highway lanes between Nashville and Memphis to 12.
b. I am glad to be here! Isn't the weather in Tennessee wonderful today?
c. How many of you have spent time on the Interstate 51 between Nashville and Memphis? Then you have seen what I am about to describe.
d. All of the above would be equally effective.
C
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The capital provided by common shareholders during the period used for calculating the return on common equity equals
a. the average par value of common stock, capital contributed in excess of par value on common stock, retained earnings, and any other common shareholders' equity accounts for the period. b. average preferred shareholders' equity less average total shareholders' equity. c. the ending par value of common stock, capital contributed in excess of par value on common stock, retained earnings, and any other common shareholders' equity accounts for the period. d. ending preferred shareholders' equity less ending total shareholders' equity. e. choices a and b
Extensive coverage is comprised of _____
a. low reach and low frequency b. low reach and high frequency c. high reach and low frequency d. high reach and high frequency
Residual income:
A) is most useful as a way to compare individual divisions of different sizes. B) is the amount of income earned in excess of a predetermined minimum rate of return on assets. C) should not be used as a way to evaluate the manager of an investment center. D) is often called economic value added (EVA).
Administrators at a university noted that they were 200 students short of their enrollment projection as the start of the school year approached. The president of the university, fearing a revenue shortage, told the director of admissions, "You need to use whatever means necessary to get enough students to meet the projection before classes start. Run ads in the newspaper, call high school guidance counselors, recruit from our pool of rejected applicants-whatever it takes." The university president is operating as though he were in the ________ era.
A. production B. marketing department C. sales D. marketing company E. simple trade