Mass media are not the only vehicles a firm can use to get a message to a potential customer. By what other means can marketers effectively reach out to large numbers of consumers?
A) employing subliminal advertising techniques
B) socializing with consumers
C) using non-media connectors
D) conducting public opinion polls
E) placing advertisements in local penny-savers
C
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Indicate whether the statement is true or false
Which of the following statements is true of family-owned businesses in the United States?
A. They can be a source of unresolved family conflicts. B. They rarely have family members with differing value systems. C. They can remove all obstacles to achieving the basic business goals. D. They have less potential financial risks.
Perry Processing, Inc uses the units-of-production method of depreciation. A packaging machine costing $108,500 has 40,00 . estimated hours of operation and an estimated scrap value of $12,500 . It operated 4,200 hours in the first year. Compute the book value at the end of the first year
For a taxpayer in the 15% marginal tax bracket, a 15-year municipal bond currently yielding 6.2% would offer an equivalent taxable yield of
A. 6.2%. B. 5.27%. C. 8.32%. D. 7.29%.