Which of the following is not characteristic of gathering the information needed to engage in international market segmentation?
A. It is practically impossible to compare the data received across nations in order to form a segment.
B. Not all countries collect or classify their data in the same way.
C. The information needed to segment international markets may be hard to come by.
D. Obtaining the information required to segment international markets is both costly and difficult.
E. Social media sites and the Internet have made it possible to collect all the information needed to segment international markets.
Answer: E
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