Avery works for Proctor and Gamble as a market researcher in the United States. P&G is interested in launching a new line of shampoo in India and has asked her to look into doing research to support this decision. Since Avery is not familiar with the language or the culture, what should she do?
A. perform a demand analysis.
B. hire a local market research firm.
C. perform causal research.
D. access the company's big data.
E. collect secondary data.
Answer: B
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