What term describes the process through which advertisers study why people purchase or do things?

a) Cost per thousand
b) Audience segmentation
c) Motivational research
d) Copy testing


Answer: C

Communication & Mass Media

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There are some ways that you can use new technology to improve your delivery. Which item below is NOT one of them?

A. Upload a video of your speech on YouTube or Facebook for others to see. B. Generate discussion about the topic of your speech among friends on social media for ideas you can integrate. C. Try something outrageous in your presentation so it has the potential to go viral. D. Ask your friends to critique your videotaped presentation.

Communication & Mass Media

In the early days of FM radio these were cut up and attached to the walls to dampen sound reflection in the production studio:

a. toilet paper rolls b. milk cartons c. old newspapers d. egg cartons e. all of these f. none of these

Communication & Mass Media

Identify and discuss the challenges in intercultural relationships.

What will be an ideal response?

Communication & Mass Media

The specific purpose statement clearly identifies the central claim of the speech

Indicate whether the statement is true or false

Communication & Mass Media