Global companies have five strategies for matching products and their promotion efforts to global markets. Designing a product to serve the unmet needs of a foreign nation is which type of global marketing product and promotion strategy?

A. product adaptation
B. product invention
C. product integration
D. product customization
E. product extension


Answer: B

Business

You might also like to view...

A troubling result of the 2013 National Business Ethics Survey is:

A. a high percentage of misconduct is conducted by management B. Decline in pressure to compromise ethics C. No change in the likelihood to report misconduct D. Decreased witnessing of misconduct in the workplace

Business

In ________ interviews, researchers stop people at a shopping mall or busy street corner and request an interview on the spot

A) intercept B) arranged C) group D) structured E) behavioral

Business

The inventory cost that can include insurance, inventory taxes, and obsolescence is called

A) ordering cost. B) carrying cost. C) stockout cost. D) setup cost. E) storing cost.

Business

The Jameson Company just paid a dividend of $0.75 per share, and that dividend is expected to grow at a constant rate of 5.50% per year in the future. The company's beta is 1.15, the market risk premium is 5.00%, and the risk-free rate is 4.00%. What is Jameson's current stock price, P0?

A. $18.62 B. $19.08 C. $19.56 D. $20.05 E. $20.55

Business