Would you agree or disagree with the following statement? "It's a lot cheaper and easier to keep existing customers than to try to find new ones." Explain your answer.
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Students should agree. Firms have begun to put a financial value on good customer relationships. Firms try to put a dollar value on what satisfied loyal, repeat customers spend on the firm's product during a year or a lifetime. These calculations have focused marketer attention on customer retention. Examples in the textbook include Frito-Lay, Exxon, Kimberly-Clark, and Ford Motor Company. Firms have learned that it's a lot cheaper and easier to keep existing customers than to try to find new ones, particularly due to the high cost of promotions.
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Describe the difference between a balance sheet and an income statement.
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Systems analysis involves all of the following except
a. gathering facts b. surveying the current system c. redesigning bottleneck activities d. reviewing key documents
The ________ is an extremely important part of the report, as this is often the only portion of the report that executives read
A) executive summary B) problem definition section C) research design section D) conclusions and recommendations section E) the invoice statement
Dale, with (who, whom) you spoke on the phone, will process the claim
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