Name one key lesson learned from Belmont University’s SVA campaign.

What will be an ideal response?


(All five listed here.) Keep the central purpose central. Understand your audience. Measure, measure, measure. Recognize emerging opportunities. Leave a legacy.

Communication & Mass Media

You might also like to view...

Peggy sets out to understand conflict among family members, parents, children, and grandchildren, in a traditional white, middle-class family in Pennsylvania. What does she need to be aware of generational and cultural issues?

a. Understanding conflict from a homogenous perspective is more useful. b. In traditional families values and beliefs have been transmitted from one generation to another. c. Age difference between parents and children qualify them as coming from different cultures. d. In traditional families it is easier to establish facts about what happened.

Communication & Mass Media

A reporter wants to write a story detailing the preparations a famous actor went through when he was cast in a very challenging role. The reporter hopes the readers will be able to visualize the actor's preparations throughout the story

What kind of a story would suit this reporter's needs best, and why? a) Feature story; as the description of the actor's actions can help the writer achieve his or her goal b) Long form; as the length of the story will ensure the readers get a detailed report of the actor's preparations c) Literary; as the writer has to write the story as a fiction story so a vivid picture of the actor's preparations can be painted with words. d) Periodical; as the entire time period that went into the preparation for the role was to be covered in one story.

Communication & Mass Media

Some people are skeptical and wary of large media conglomerates because of their power to control what people see and hear; and because they adhere to a capitalistic ideology that tends to serve only a selected few

Indicate whether the statement is true or false.

Communication & Mass Media

A transformational leader influences the group by _____

a. providing a structure to help the group accomplish critical thinking b. giving the group a new vision or energizing its culture c. using democratic leadership style d. understanding the leadership style that is appropriate for the given situation

Communication & Mass Media