Which of the following statements about the Internet's impact on marketing is not true?
A) The Internet has broadened the scope of marketing communications.
B) The Internet has decreased the impact of brands.
C) The Internet has increased the richness of marketing communications.
D) The Internet has expanded the information intensity of the marketplace.
B
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Preventive controls are passive techniques designed to reduce fraud
Indicate whether the statement is true or false
When a company receives a claim and decides to respond favorably, the response message is called a(n) ________
Fill in the blank(s) with correct word
______ can include a single speaker, a panel, or group collaborating in real time across time zones.
a. Podcast b. Webinar c. E-meeting d. Web-meeting
A company that practices disintermediation is doing which of the following?
A. purchasing materials and goods from countries that are outside of the country's base operations B. using several distribution centers to streamline its delivery process C. utilizing data management systems to speed up the delivery process D. eliminating intermediaries in the delivery of its products to consumers E. estimating inventory based on forecasts of average demand