The principles used in selling an idea are similar to those used in selling products
Indicate whether the statement is true or false
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According to Michael Porter, ________ is based on a firm's decision to carry out a limited number of activities related to delivering a limited product or service
A) needs-based positioning B) variety-based positioning C) access-based positioning D) global network positioning
RedFin manufactures diving equipment that is highly regarded by customers worldwide. Each department in RedFin contributes to its success and can be thought of as a(n) ________
A) link in the company's internal value chain B) separate organization C) independent subsidiary of the company D) separate market segment E) SBU
The Acme Global Corporation was ordered by a court to correct past discrimination within the organization. What the Acme Global Corporation is required implement as a result is a(n) __________ plan
A. diversity B. affirmative action C. equal employment opportunity D. reasonable accommodation E. discrimination
To include the personal assets and transactions of a business's stockholders in the records and reports of the business would be in conflict with the:
A. Business entity assumption. B. Going-concern assumption. C. Revenue recognition principle. D. Objectivity principle. E. Monetary unit assumption.