Persuasion is necessary when
A) you anticipate that your audience will agree with your position
B) your audience is skeptical about your idea.
C) audience attitudes match the objectives of your plan.
D) your message is especially attractive to the audience.
B
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If actual output is $11.7 trillion and potential output is $12.8 trillion, then the output gap is approximately
A. +9.4 percent. B. +8.6 percent. C. ?8.6 percent. D. ?9.4 percent.
NetJets is a company that offers 1/16 or more ownership in a jet plane for a price beginning at $325,000. It gives purchasers privacy, convenience, and flexibility as well as saves them time since the plane is available within four hours unless it's booked by one of the other shareholders. This is most likely an example of
A. a low-involvement purchase that involves limited problem solving. B. a low-involvement purchase that involves extended problem solving. C. a high-involvement purchase that involves extended problem solving. D. a medium-involvement purchase that involves limited problem solving. E. a high-involvement purchase that involves routine problem solving.
Each indirect cost should be allocated to products individually to provide the most useful cost information.
Answer the following statement true (T) or false (F)
Clearwater Hampers is a small British company that sells luxury food and drink in various combinations in picnic hampers. Food and wine are seen as classic, fail-safe gifts in a market where present-buying is increasingly tricky. Corporate customers, both in the United Kingdom and abroad, are important to the business. Clearwater has had several orders for more than a quarter of a million dollars. According to the company's leading salesperson, Peter Austin, "We have lots of repeat corporate customers as a result of the importance we place on getting the hampers out on time and filled with the right products." Peter Austin is extremely successful and the major reason for his success is the way he handles objections. He believes that effectively handling objections is the key to success in
a sales profession. Today he is calling the CEO of Diamonite to make an important sales presentation. Austin is confident of handling the objections as he has prepared for the call.When the CEO said, "Our customers don't expect us to give them presents," Austin responded by saying, "You mean your customers don't deserve to be rewarded for their business?" Austin has: A. used forestalling. B. rephrased the objection. C. dodged the objection. D. used the boomerang close. E. obtained a third-party answer.