In 2008, the NBC television network used marketing tools such as advertising, personal selling, public relations, and sales promotion to communicate with its target audience about its new reality show
The television network's__________described its plan on how to use these tools most effectively.
Fill in the blanks with correct word.
ANSWER: promotional strategy
The NBC television network is engaged in developing a promotional strategy. The elements of the promotional mix are advertising, public relations, personal selling, sales promotion, and social media. A promotional strategy is a plan for the optimal use of these elements.
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