It is often said that "perception is reality." Do you agree or disagree? Why?
What will be an ideal response?
Some of Exxon's reactions to the Alaskan oil spill were logical but were perceived
differently by key publics. For example, CEO Lawrence Rawl felt he could more
effectively deal with the oil spill by remaining at the company's headquarters.
However, by staying away from scene of the disaster, Rawl opened himself to
criticism from residents and environmentalists that he was uncaring. And since
Rawl was the most visible representative of Exxon, the entire company was
viewed as uncaring. For Exxon's critics, that perception -- fair or not -- became
the reality.
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various plans, are looking for helpful facts. Cho's audience is A. friendly. B. neutral. C. uninterested. D. hostile.
Having a social care program can help brands especially when ______.
A. a crisis hits B. a customer needs to get a question or inquiry solved in a timely manner C. Godzilla comes into your city and creates chaos D. a campaign needs to be launched
Matching
116) interpret 117) organization 118) perception 119) proximity 120) closure 121) re?ective appraisal 122) self-concept 123) self-esteem 124) similarity 125) selective attention A) ?lling the gaps when parts are missing from stimuli B) the process of assigning meaning to stimuli C) the phase of perception when we communicate our perceptions to others D) stimuli that resemble one another E) "the looking glass self" F) our measure of self-worth G) categorizing stimuli into patterns H) our total perception of ourselves I) determining what we pay attention to and what we ignore J) stimuli that can be organized according to closeness to one another K) assigning causation to our behavior and the behavior of others
Digital tools haveshaped contemporaryproduction design by
a. determiningwhat film stock will be chosen b. enabling filmmakers to "previsualize"thescenewith 3D sets c. determiningwhethera film will beshot digitallyorwith film stock d. helpingtheproduction designer flesh out acharacter