What is database marketing and why is it so heavily critiqued??
What will be an ideal response?
ANSWER:
The Internet raises database marketing to a new level that many consumers find deeply troubling. Over time, information can be matched across sites and identified with individual consumers, even those who are careful to avoid revealing personal information on the Web. Personal information can then be matched to offline databases of commercially available public information, such as auto registrations, marriages, births, and home sales. Personalized advertising can also mean discriminatory pricing and applications that use GPS capture information on your physical location and personal habits. These practices raise many privacy issues from which the consumer needs to protect them.
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When Nancy told Philip, "I'm so stoked! I got an A on my chemistry midterm," and Philip replies
with , "I'm hungry. Let's get some lunch," Philip engaged in A) confirmation. B) disconfirmation. C) rejection. D) indiscrimination.
Who coined the term “advertising agency”?
a. Benjamin Franklin b. Albert Lasker c. Benjamin Day d. Volney Palmer
Cultural differences play a relatively unimportant role in interpersonal communication
Indicate whether the statement is true or false
Saying things such as "I have two responses to that question. First..." followed by "my second point is..." are examples of
A) using organized signposts. B) repeating the questions. C) staying on message. D) being brief.