Brainstorming is a tool for generating as many ideas as possible in
short period of time.
Indicate whether the statement is true or false
T
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Though audiences like it, critics complain about horserace coverage because of which of the following?
A. It offers little relevant information for general election voters. B. It persuades people to like the winning candidate. C. It crowds more substantive stories out of the small news hole reserved for politics. D. A and C only
Informal research methods are generally used for all the following, EXCEPT :
a. For purposes of discovery b. To help identify PR problems and opportunities c. To provide insights into your target audiences d. Prescribe ways for collecting data
An informative presentation is designed to
a. enlighten, clarify, and correct. b. enlighten, amuse, and correct. c. enlighten, inspire, and correct. d. enlighten, influence, and correct. e. inspire, influence, and motivate.
Which of the following best describes the term "interpellation"?
A. the identification with the cultural notions of masculinity and femininity and what it means to be a man or a woman B. the identification with feelings of connectedness to others and higher meanings in life C. the communication process by which one is pulled into the social forces that place people into a specific identity D. the fundamental beliefs that are shared by the members of a cultural group