Advertisers use a formula based on the cost of reaching __________ to determine where to run their ads
a. ten people
b. 1,000 people
c. 1 million people
d. all the people in a designated market area
ANSWER: b
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Which statement accurately describes the concept of self-disclosure?
A. It is the same in all cultures. B. It can be nonverbal. C. It is risk-free. D. It is an intrapersonal process.
Listening is all of the following EXCEPT
a. a process. b. conscious. c. passive. d. learned.
No matter how you go about choosing a speech topic, it is important to start the process early.
Answer the following statement true (T) or false (F)
As your textbook explains, when preparing a speech introduction, you should usually
A. make the introduction about 10 to 20 percent of the entire speech. B. plan to begin speaking immediately so the audience will quiet down. C. look for a lengthy quotation to get the interest of your audience. D. All of these answers are correct. E. Both make the introduction about 10 to 20 percent of the entire speech and plan to begin speaking immediately so the audience will quiet down.