Archetype is a Unilever company that successfully markets a number of different tea brands around the world. Each brand appeals to the taste and emotions of local tea markets
Which of the following is the most accurate classification for the marketing Archetype does to create and promote specific products for the more than 100 countries in which its products are sold?
A) a marketing audit
B) a strength
C) a threat
D) an opportunity
E) a business mission
B
You might also like to view...
The Uniform Commercial Code (UCC) uses the test of ________ to determine when a seller is excused from performing contractual obligations.
A. commercial impracticability B. concurrent causes C. wrongful rejection D. proximate causes
Consumer-generated marketing (CGM) ________
A) is most effective in non-electronic communication environments. B) emphasizes expensive, well-targeted advertising messages. C) works best in large metropolitan areas. D) relies solely on digital communication outlets. E) encourages consumers to create marketing messages themselves.
As an element of the media mix, the term ________ refers to the overall strategy of selecting media vehicles to achieve the desired message weight, reach, frequency, and continuity objectives.
A. message B. mechanics C. motivation D. methodology E. media
Judith, an accounting major, states, "Strategy analysis seems to be an unnecessary detour in doing financial statement analysis. Why can't we just get straight to the accounting issues?" Explain to Judith why she might be wrong