How does smell impact customers' mood and emotions?
What will be an ideal response?
Smell has a large impact on customer's mood and emotions. In conjunction with music, it can increase customers' excitement and satisfaction with the shopping experience. Customers in scented stores think they spent less time in the store than do those in unscented stores. Scents thus can improve customers' subjective shopping experience by making them feel that they are spending less time examining merchandise, waiting for sales help, or checking out.
You might also like to view...
Which of the following is an advantage of giving gifts?
A. Gifts avoid depreciation in value. B. Gift tax exclusion attracts more estate tax. C. Marital deduction allows gifts to be tax free. D. The annual inclusion amount increases with gifts. E. There is no tax exemption for charitable contributions.
Answer the following statements true (T) or false (F)
1. Organizational countercultures can potentially help the organization maintain its standards of performance and ethical behavior. 2. Artifacts of organizational culture may include the building's design, the way people are greeted and the food served in the companys cafeteria. 3. Artifacts provide valuable evidence about a company's culture. 4. Rituals support organizational culture by providing social prescriptions of the ways things should or should not be done around the organization. 5. To have their greatest effect, organizational stories must describe real people and recount true past events.
Natalie's Cabinets makes cabinets at an average cost of $2,000. Last year, Natalie sold 5,000 units of the cabinets and had an annual turnover rate of four times. Natalie has estimated her inventory carrying cost to be 25 percent. What was Natalie's annual inventory carrying cost?
A. $625,000 B. $250,000 C. $312,500 D. $125,000
Most corporations register at the federal level; a small number register in their state of domicile.
a. true b. false