University Research StudyA regional state university is experiencing declining enrollments. The administration is concerned with this situation and asked a marketing research class to conduct a research study and to make recommendations. One thing the administration is interested in learning is the feasibility of offering all of their degrees online as well as through the traditional on-campus degree program. They do not know what the market potential would be for online degrees and potential students' attitudes and intentions toward getting an online degree from this university.Refer to University Research Study. Because the students must finish the research project within a semester and do not have much money to conduct the research, which of the following would be the best,
quickest, and least expensive method of collecting survey data?
A. in-home personal interviews
B. mail surveys
C. Internet surveys
D. marketing research aggregators
E. mall intercept interviews
Answer: C
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Repeat key words and phrases throughout a document _______________________
a. without changing them in any way b. in clever, changing ways c. using dynamic, complex vocabulary d. in subtle, noninvasive ways
Which of the following provides a rough estimate of what a project costs before the actual project has started?
A) AHE B) ROME C) DE D) PARETO
A(n) ____________________ message, also called a confirmation, to-file, or incident message, confirms events, ideas, discussions, agreements, changes, or instructions.
Fill in the blank(s) with the appropriate word(s).
Butterball TurkeyEvery fall, Americans eat turkey during the holiday season. For some consumers, that is the only time they cook a turkey. Butterball has satisfied loyal customers for more than 50 years and fields about 100,000 phone calls every November from consumers asking cooking questions. So this year, Butterball decided to include a meat thermometer with each turkey so consumers can know when the big bird is ready to eat. Each year, Butterball also selects the best leftover recipe from those posted on its Web site through an online vote with consumers. The consumer submitting the recipe receiving the most votes wins a $1,000 prize. Butterball also hires a company to go into stores and provide bite-size turkey nuggets to consumers so they can taste how moist Butterball
turkeys can be. Usually, the person providing the turkey will be standing next to temporary shelves with all the Thanksgiving fixings on it that are set up in the stores this time of year.Refer to Butterball Turkey. Which sales promotion tool is Butterball using when shoppers in a store are offered a bite-sized portion of the turkey? A. coupon B. premium C. sweepstake D. primary E. sampling