How do the "new" media and traditional mass media compare?
A. In traditional media, there is a clear distinction between consumers and creators of media.
B. They are essentially the same thing; there are simply more cable channels today.
C. In traditional media, there is a "many-to-many" web of messages being exchanged.
D. In new media there are blurrier boundaries between users and receivers of media messages.
Answer: D
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A) learning theory B) exchange theory C) behavior theory D) resource theory
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