When he was giving his speech, Kevin referred to other students in the class by name and

shared comments they had made to him personally about his topic. What strategy is Kevin
using?

A) referring to issues and events close to the audience
B) using redundancy
C) using word pictures
D) reinforcing the meaning nonverbally


A

Communication & Mass Media

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“Carla and I used to go to that coffee shop every morning. Now I make sure to go to the one down the street so I don’t see her,” says Eliza. Carla and Eliza’s relationship is in the ______ stage.

a. differentiating b. avoiding c. stagnating d. circumscribing

Communication & Mass Media

Though audiences like it, critics complain about horserace coverage because of which of the following?

A. It offers little relevant information for general election voters. B. It persuades people to like the winning candidate. C. It crowds more substantive stories out of the small news hole reserved for politics. D. A and C only

Communication & Mass Media

Believing that everything someone does can be explained by a few factors in that person's life is referred to as ______.

a. behavior attribution errors b. over-attribution errors c. scenario attribution error d. attribution error

Communication & Mass Media

Many people believe strongly in the notion that "seeing is believing." However, research has shown that perceptual sets can cause people to "see" things that aren't really there, or not to see things that are. Why do you think people have so much confidence that what they see reflects reality? Is it simply because they are ignorant of the research, or do you think most people would continue to think that "seeing is believing," even if they were aware of perceptual sets? Defend your answer with reasoned arguments.

What will be an ideal response?

Communication & Mass Media