Perception is influenced by three key components. Describe each component and give an example of each from your own experiences.
What will be an ideal response?
Perception is influenced by three key components: the characteristics of the perceiver, of the target-the person or group being observed-and of the situation.
Figure 4.2 shows six key perceiver characteristics that affect our perceptions of others.
Direction of gaze.
Needs and goals.
Experience with target.
Category-based knowledge.
Gender and emotional status.
Cognitive load.
Figure 4.2 identifies five important characteristics of the target that affect our person perception. The characteristics are:
Direction of gaze.
Facial features and body shape.
Nonverbal cues.
Appearance or dress.
Physical attractiveness.
Characteristics of the Situation
Figure 4.2 shows two key situational characteristics that affect perception: the context of the interaction, and the culture and race consistency between perceivers and targets.
Students should provide one example of each of the three components.
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