A sociologist from the United States receives a grant to study racial and religious prejudice among the peoples of Southeast Asia. The sociologist makes a serious and unbiased effort to evaluate the norms, values, and customs of these groups in light of the distinctive cultures of which they are a part. This is an example of
A. cultural relativism.
B. cultural deconstruction.
C. cultural neutrality.
D. ethnocentrism.
Answer: A
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