Which of the following processes and models focuses on how change is identified, moved through a decision and adoption process, and finally implemented?

a. organizational accelerator processes
b. stakeholder theory
c. diffusion of innovation
d. appreciative inquiry


Answer: C

Communication & Mass Media

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Duke's speech about smoking covered these main ideas:

I. Smoking is a health hazard. II. Smoking can cause cancer. III. Smoking can cause death. Since cancer is a health hazard, these main points are not A) discrete. B) balanced. C) simple. D) complete. E) coherent.

Communication & Mass Media

Competent organizational members establish relationships with others who are similar and dissimilar from themselves

Indicate whether this statement is true or false.

Communication & Mass Media

Why must web journalists write for scannability?

a. Because no one cares about the news b. Because people might print out documents that they will then scan into another computer to make changes c. Because online readers are impatient and scan documents for key terms d. Because it's easier to write in a way that lets people scan the document, and reportersare lazy

Communication & Mass Media

Single-sheet announcements or accounts of events imported from England and posted on walls in the American colonies were called

A. diurnals. B. Acta Diurna. C. corantos. D. broadsides.

Communication & Mass Media