What is the simplest and most inexpensive form of legal structure for startups?
a. sole proprietorship
b. general partnership
c. C corporation
d. S corporation
a. sole proprietorship
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A local race car driver who displays advertising on the car is involved in:
A) sponsorship marketing B) event marketing C) mobile marketing D) cause-related marketing
Heuristics can come into play when consumers forecast the likelihood of future outcomes or events. How does a consumer use an anchoring and adjustment heuristic?
What will be an ideal response?
An insurance contract is NOT considered to be an illegal form of "wagering" because
a. one must have an insurable interest in the person being insured. b. insurance contracts are underwritten by reputable companies. c. insurance activities are regulated by the state department of insurance. d. the money being paid out comes from premiums collected over time.
In a protean career, employees do not take responsibility for managing their careers.
Answer the following statement true (T) or false (F)