The "creative revolution" in advertising refers to
a. The move from black and white to color advertising.
b. The move from talking about a product to showing what a product can do.
c. The move from showing what a product can do to making the product a status symbol.
d. The move from making a product a status symbol to using subliminal messaging to "force" consumers to buy the product.
C
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What will be an ideal response?
What are the total proceeds from the February 1 sale?
a. $52,400 b. $51,500 c. $50,000 d. $52,000
The major disadvantage of an empty shell solution as a second site backup is
a. the host site may be unwilling to disrupt its processing needs to process the critical applications of the disaster stricken company b. intense competition for shell resources during a widespread disaster c. maintenance of excess hardware capacity d. the control of the shell site is an administrative drain on the company
Retained earnings are:
a. a reduction in arriving at net income. b. an addition to other income on the income statement. c. accumulated undistributed earnings of the corporation reported on the balance sheet. d. shown after discontinued operations on the income statement.