Which one of the following statements about marketing information technology is true?
A. Big data refers to financial data that includes large dollar amounts.
B. Marketing information systems typically include databases.
C. The Internet is a good source for qualitative data but not quantitative data.
D. Social media is one type of a decision support system.
E. "Big Data" refers to the large numerical figures that can be stored in a database.
Answer: B
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Answer the following statement true (T) or false (F)
A system fails 10 times in 100 hr of operation. The failure rate of the system is ______.
A. 0.10 B. 0.20 C. 0.30 D. 0.40
Which is true about the career paths available to service desk analysts?
A. The typical path is for service desk analysts to move into management after three to five years or after really strong employee reviews. B. Moving from an analyst position to one of management is difficult, as one has to maintain technical skills while also focusing on management. C. When service desk analysts move into management, one of the most difficult tasks they face is managing people who were previously their peers. D. Most often service desk management positions are given to those with management experience in different areas of the company.
What is the matching principle? How does it relate to the revenue recognition process?