According to the book, persuasive communication is

A. a strong conviction about what is right and wrong.
B. a set of enduring beliefs around a person, group, or idea.
C. a message that is intended to shape, reinforce, or change the responses of others.
D. statement that the current situation is not effective.


C

Communication & Mass Media

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Suspense can be created in a speech by either speeding up or slowing down one's rate

Indicate whether the statement is true or false

Communication & Mass Media

One component of paralanguage is __________, the particular way that words are pronounced

Indicate whether this statement is true or false.

Communication & Mass Media

Case Study Krusteaz: When did Krusteaz release its speed-scratch mix campaign?

a. weekly for a month starting in November b. beginning just after Thanksgiving c. during the busiest holiday season of the year. d. on December first

Communication & Mass Media

Informative speeches tend to seek more powerful responses from the audience than persuasive speeches.

a. True b. False

Communication & Mass Media