According to the book, persuasive communication is
A. a strong conviction about what is right and wrong.
B. a set of enduring beliefs around a person, group, or idea.
C. a message that is intended to shape, reinforce, or change the responses of others.
D. statement that the current situation is not effective.
C
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Suspense can be created in a speech by either speeding up or slowing down one's rate
Indicate whether the statement is true or false
Case Study Krusteaz: When did Krusteaz release its speed-scratch mix campaign?
a. weekly for a month starting in November b. beginning just after Thanksgiving c. during the busiest holiday season of the year. d. on December first
One component of paralanguage is __________, the particular way that words are pronounced
Indicate whether this statement is true or false.
Informative speeches tend to seek more powerful responses from the audience than persuasive speeches.
a. True b. False