Political forces are beyond the control of marketers, and so they can only react to them.
Answer the following statement true (T) or false (F)
False
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A good, service, or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers' needs and is received in exchange for money or something else of value is known as a(n)
A. marketing program. B. item. C. product. D. utility. E. service.
A hacker sends a database command after regular data in an online submission form. This command inserts an unauthorized record giving access to the hacker. Which risk is being discussed here?
a. SQL injection b. HTML c. Cross-site scripting d. Java
Carrie tends to purchase various brands of bath soap. She has never been loyal to a specific brand; instead, she does a lot of brand switching. In this example, Carrie exhibits ________
A) routine response problem solving B) significant problem solving C) limited problem solving D) opinion leadership E) subliminal perception
To meet new legal and regulatory requirements, companies may ______.
a. introduce poor quality products b. redesign existing products c. refurbish used products d. recycle old models of products