A firm is using ________ when it charges a high price for a new product with the intention of maximizing revenue
A) a skimming price
B) trial pricing
C) loss leader pricing
D) penetration pricing
E) promotion pricing
A
You might also like to view...
The most significant impact of satisfying and retaining customers is ________
A) that a business can redirect marketing efforts to better serve dissatisfied customers B) that a business can redirect marketing efforts to attaining new customers C) that a desired increase in the level of profitability requires an increase in sales volume of only half as much D) that a business can eliminate the need for advertising E) that it can result in tremendous financial leverage
The stage of the money laundering process that includes making wire transfers between various accounts or changing the money's currency is called the:
a. integration stage. b. placement stage. c. layering stage. d. insertion stage.
Elmo Research & Development has been going through a rough patch lately. Turnover has been high and employee morale is at an all-time low. Though employees and competitors hold management responsible for the decline, the CEO does not let the managers go or change the management style. Which of the following could explain this attitude?
A. The CEO holds the omnipotent view of management, which believes that external factors have a significant effect on performance outcomes. B. As the organization has an autocratic management style, the employees are responsible for organizational policies. C. The organization has a participative management style and decisions are guided by consensus. D. The CEO holds the view that managers have only a limited role in organization success or failure.
Sellers allow customers to use credit cards for all of the following reasons except:
A. To increase total sales volume. B. To speed up receipt of cash from the credit sale. C. To be able to charge more due to fees and interest. D. To lessen the risk of extending credit to customers who cannot pay. E. To avoid having to evaluate a customer's credit standing for each sale.