The Go Red campaign used ______ to communicate campaign messages.

A. personal testimonials
B. advertisements
C. a paid spokesperson
D. a mascot


A. personal testimonials

Communication & Mass Media

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Instead of simply saying, "The dog slept on the chair," Emily said, "The lethargic dachshund snoozed contentedly on the overstuffed armchair." This best illustrates what principle of effective verbal delivery?

a. Use unbiased words b. Use vivid words c. Use simple words d. Use correct words

Communication & Mass Media

What are some of the advantages and disadvantages to using presentation software?

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media

An open-topped container designed to store individual pieces of film during the editing process. Supports at either end of the container hold a crossbar that has many thin hooks on which film strips can be hung.

A. Celluloid B. Trim bin C. Splicer D. Emulsion bucket

Communication & Mass Media

Strategic communications plans can have more than one ______.

a. structure b. audience c. situation analysis d. budget

Communication & Mass Media