Brands that seek to remove or restrict material from the Internet are often sanctioned in a very public and humiliating manner. Also known as the Streisand effect, it is important to consider the ramifications of online content because ________.
A. the content might be ineffective.
B. more research is needed.
C. it could be the wrong platform for the information.
D. there could be errors in the content.
E. whatever content goes online tends to stay online forever
Answer: E
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Messages that will not surprise, disappoint, or anger the audience are considered to be _____ messages
A) direct B) goodwill C) routine D) claims E) confirmation
A selective distribution strategy is most suitable for which consumer product category?
A) convenience products B) unsought goods C) shopping products D) luxury products E) materials and supplies
Gaining a potential customer's attention requires investment in mass appeal forms of promotion, most notably advertising and ________.
A. sales promotion B. direct and interactive marketing C. public relations D. personal selling E. social media marketing
Fisher Company has been named as the defendant in a class action lawsuit. In addition, the company is located in a region that normally has an active hurricane season. Indicate whether each of the following statements is true or false.________ a) If the likelihood of a future obligation is probable and can be reasonably estimated, a liability should be recognized on the balance sheet.
________ b) If the outcome is probable, but cannot be reasonably estimated, the contingency should be disclosed in the notes to the financial statements. ________ c) If the outcome is reasonably possible but not likely, the contingency should be disclosed in the notes to the financial statements. ________ d) Every lawsuit, regardless how frivolous, should be disclosed in the notes to the financial statements. ________ e) Since it is located in a region for which an active hurricane season has been predicted, the company must disclose the contingent liability, which is the potential for catastrophic loss, in the notes to their financial statements. What will be an ideal response?