How do the stages of buyer readiness affect the composition of a product's marketing communications mix?
What will be an ideal response?
Communication tools vary in cost-effectiveness at different stages of buyer readiness. Advertising and publicity play the most important roles in the awareness-building stage. Customer comprehension is primarily affected by advertising and personal selling. Customer conviction is influenced mostly by personal selling. Closing the sale is influenced mostly by personal selling and sales promotion. Reordering is also affected mostly by personal selling and sales promotion, and somewhat by reminder advertising.
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Kimlee, a food manufacturer based in China, recognizes the immense demand for noodles in the Australian market
Kimlee forms a new business venture to manufacture instant noodles and decides to share possession and control of the new business with a local food processing company. In this case, Kimlee has entered a foreign market through ________. A) licensing B) contract manufacturing C) direct investment D) joint ownership E) management contracting
Compensation packages for executives of American firms
a. are beginning to emphasize the long-term commitment executives should have in the firm. b. are considered comparable to packages earned by European and Asian executives. c. are shifting towards lower percentages of annual incentives. d. are shifting away from long-term awards.
The Internal Revenue Service approves only IRAs that provide a reliable and safe fund for retirement savings
Indicate whether the statement is true or false.
According to Table 8-3, the constraint that the survey must have at least a total of 1500 students is expressed as
A) X1 + X2 + X3 + X4 + X5 + X6 ? 1500. B) X1 + X2 + X3 + X4 + X5 + X6 ? 1500. C) 10X1 + 15X2 + 12X3 + 18X4 + 15X5 + 21X6 ? 1500. D) 10X1 + 15X2 + 12X3 + 18X4 + 15X5 + 21X6 ? 1500. E) X1 + X3 + X5 ? 1500.