Which of the following statements about direct mail marketing is most accurate?
A) With the increasing popularity of e-marketing, direct mail marketing has become obsolete.
B) Sales letters are usually part of multichannel marketing campaigns.
C) In terms of response rates, e-mail marketing is more effective than direct-mail letters.
D) Virtual mail appears to have a greater emotional impact than tangible mail.
B
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Which of the following statements is TRUE of marketing?
A. Marketing is all about advertising and selling. B. Most aspects of marketing take place behind the curtain of an organization, out of the public's sight. C. Marketing is no more inherently unethical than other business areas. D. Unlike most other key areas of business, marketing as a field is not visible by nature. E. Marketing departments "own" an organization's marketing initiative.
Which of the following is NOT a benefit of group conflict?
a. Conflict can help a team make better decisions. b. Conflict can help a team overcome obstacles that prevent progress. c. Conflict can encourage a team to explore new problem-solving approaches. d. Conflict can encourage a team to confirm its prior beliefs.
If Cash totals $4,000; Accounts Receivable $3,000; Allowance for Bad Debts $300; Equipment $34,000; and Accumulated Depreciation--Equipment $1,000; the net realizable value of the Accounts Receivable will be:
a. $4,000 b. $3,000 c. $2,700 d. $1,700 e. $33,000
In order to minimize the temptation for managers to act in their own self-interest, governance mechanisms exist for implementation consideration. Which of the following is not a primary means for monitoring managerial behavior?
A. a board of directors that acts in the best interests of shareholders to create short-term value B. a board of directors that acts in the best interests of shareholders to create long-term value C. managerial incentives to align management interests with those of the stockholders D. shareholder activism in which owners view themselves as shareowners