Customer value is another term for customer satisfaction.
Answer the following statement true (T) or false (F)
False
Customer value is the difference between the benefits a customer sees from a market offering and the costs of obtaining those benefits. Satisfaction occurs when you give the customers what they need.
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Traditional marketing focused on:
A) transactions. B) relationships. C) solutions. D) experiences.
______ can be demotivating, since employees know they will get paid regardless of how they perform, which also encourages poor performers to stay in an organization much longer.
A. Skill-based pay B. Job content-based pay C. Performance-based pay D. Seniority-based pay
Which of the following measures would not help managers to control and improve operations?
A) Units produced per time period B) Cost trends of a product C) Yield trends D) Commissions paid per time period
Which of the following statements is true of advertising?
a. The total costs of advertising are typically low. b. The messages in advertising are personalized. c. The cost per contact in advertising is low. d. Innovative media are not used in advertising.