A new form of interactive persuasion, it turns the audience into an advertising channel as each receiver spreads the message online:
a. Echo chamber
b. Astroturf blogging
c. Viral Marketing
d. Self-persuasion
c
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Which of the following is an encoder?
A) writer B) listener C) reader D) audience
Terms like boyfriend/girlfriend, significant other, and relational partner are
A. examples of outdated terminology that refers to people in a romantic relationship. B. indications of the complexity and confusion that exist regarding romantic relationships. C. unacceptable euphemisms that refer to people in a dating relationship. D. forms of sexist language that are still prevalent in the romantic relationship context.
Message filtering refers to:
A. Exposing or denying important information to individuals or groups within an organization. B. The technology mediated conditions that characterize communication. C. The physical interference that interrupts accurate message processing. D. The idea that communication is irreversible.
Brett's speech to the Adventure Club on canoeing on the Colorado River was difficult for him to make interesting since he had never been in a canoe before. Why was this a poor topic choice?
A. It didn't fit the allotted time. B. It wasn't of interest to the audience. C. It wasn't important to the speaker. D. It would have been better as a written paper.