According to Herzberg's theory, hygiene factors are the
A. rewards a person derives from the company or boss.
B. attributes of a job that make it more rewarding and motivating.
C. rewards that employees directly derive from performing the job itself.
D. components that link an employee's performance and work outcome.
E. workplace characteristics, such as working conditions, pay, and supervision.
Answer: E
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Billy is the star of his school’s football team. He will not go out onto the field without his lucky sweatbands because he thinks that when he forgets his sweatbands, his team loses. Billy’s decision to wear sweatbands is based on which error?
A. framing B. uncertainty C. randomness D. lack of participation
Which of the following product life cycle stages is most susceptible to changes in the market
environment, such as new legislation? A) introduction stage B) growth stage C) maturity stage D) decline stage
Super-Mart decides to create its own brand of personal care products. It enters into an agreement with a large manufacturer of this type of product to supply Super-Mart with the products that will carry its newly formed brand's name. This is an example of ________ branding.
A. co- B. stand-alone C. national D. family E. store
When marketers state that services are ________, they are referring to the fact that services cannot be stored for use in the future.
A. durable B. heterogeneous C. inseparable D. perishable E. intangible