Which of the following statements about publicity is true?
A. If a firm has a really new message, publicity may be less useful than advertising.
B. It includes posts on a company's website, viral videos, word-of-mouth communication, a company's Facebook page, and its "tweets" on Twitter.
C. It is any paid form of nonpersonal presentation of ideas, goods, or services by a sponsor.
D. It tries to attract attention to the firm and its offerings by paying substantial media costs.
E. It is the main form of mass selling, which includes only the use of traditional media.
Answer: B
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