Indirect benefits are not directly attributable to the system or the system change
Indicate whether the statement is true or false
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Identify the correct statement about coupons
A) They are used for product-oriented promotion. B) Coupons delivered in the old-fashioned way have much higher redemption rate than virtual coupons. C) They are ineffective in targeting price-sensitive households. D) The largest distribution channel for coupons is by far free-standing inserts (FSIs).
Which of the following can be used to resolve conflict?
A) Offering all products to all channels. B) Reducing the money spent on push and pull activities. C) Charging higher prices in the direct channel. D) Working with the channel members to develop joint solutions.
In the 1950s concept of the 12 categories of a marketing mix, ________ involved decisions about how to move a product from manufacturer to consumer
A) channels of distribution B) product planning C) physical handling D) servicing E) packaging
Which of the following markets has characteristics which most favor the use of demographic
segmentation techniques? A) markets which frequently experience unique situations B) unestablished, new markets C) small, niche markets which are stagnant D) mature, easily recognizable markets